- EAN13
- 9783721203417
- ISBN
- 978-3-7212-0341-7
- Éditeur
- NIGGLI
- Date de publication
- 17/03/2011
- Collection
- NIGGLI EDITIONS
- Dimensions
- 28,5 x 23,5 x 2,7 cm
- Poids
- 1712 g
- Langue
- multilingue
- Fiches UNIMARC
- S'identifier
Typography. advertising. book design - Typografie. reklame. buchgestaltung
Allemand/Anglais
Max Bill
Niggli
Niggli Editions
Offres
The book at hand offers a comprehensive view into an area of work from Max Bill that has so far received little attention: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor - not exactly a common aspect of constructive design in this country.Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.
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